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Work Experience

UX Research Associate at Facebook – June 2017 – Current
Currently working as a User Research Associate for Ads Measurement. My main responsibility is to represent the voice of the advertiser to internal teams by conducting qualitative research. This involves research planning, recruitment, conducting research, analysis, and reporting. Most frequently used methods: remote interviews and usability testing.

User Research Assistant at Anki – March 2016 – May 2016 – Freelance
Assisted in the execution of usability/marketing tests. The setup included iPad and Wirecast connectivity. Reported findings at informal and formal meetings. Intake and outtake of participants. Video editing and the creation of deliverables pointing out issues and suggestions.

Jr. User Researcher Assistant at Activision – March 2015 – July 2015 – Contract
Assisted with the execution of user-tests under the direction of a supervisor, including setup, breakdown, game immersion, game review, intake/outtake of participants, recording/reporting of the players’ experiences, and other research related activities including recruitment.

Search Engine Optimizer at Submit Express – June 2013 to February 2015
Accomplishments and responsibilities include maintaining and increasing the search engine visibility of 35+ businesses. The analysis of data from Webmaster tools and Google Analytics for SEO and User experience improvements. The successful removal of penalties and recovery of lost rankings. Translation of marketing content from English to Spanish.



MS HCI, 2008. Master of Science in Human-Computer Interaction from Georgia Institute of Technology – Atlanta, Georgia.

Sample of projects:

Certificate in Gender Studies, 2005 – University of Puerto Rico, Rio Piedras.

BA Psychology, 2004 – Magna Cum Laude – University of Puerto Rico, Rio Piedras.


UX Skills

Research ●●●●●●●●○○
focus groups, interviews, surveys, grounded theory methodology.[SPSS, Endnote, SurveyMonkey, Excel]
Usability ●●●●●●●○○○
cognitive walkthroughs,  personas, heuristics, a/b testing, contextual inquiry. [Camtasia Studio, Wirecast, iMovie]
Information architecture ●●●●●●○○○○
sitemaps, wireframes, storyboards. [ Cacoo, PowerPoint]
Interaction design ●●●●●●●○○○
low fidelity prototyping, wizard-of-oz, basic HTML, CSS, and javascript. [Wordpress, Balsamiq Mockups, Photoshop, Dreamweaver]
Languages: English, Spanish
Technical abilities with PC’s and Basic Networking
Hobbies: Always learning something new.