Gretchen Ortiz


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Work Experience

UX Researcher at Facebook – June 2017 – March 2019
Main responsibility was to represent the voice of the advertiser to internal teams by conducting qualitative research. This involved research planning, recruitment, conducting research, analysis, and reporting. Most frequently used methods: remote interviews and usability testing.

User Research Assistant at Anki – March 2016 – May 2016 – Freelance
Assisted in the execution of usability/marketing tests. The setup included iPad and Wirecast connectivity. Reported findings at informal and formal meetings. Intake and outtake of participants. Video editing and the creation of deliverables pointing out issues and suggestions.

Jr. User Researcher Assistant at Activision – March 2015 – July 2015 – Contract
Assisted with the execution of user-tests under the direction of a supervisor, including setup, breakdown, game immersion, game review, intake/outtake of participants, recording/reporting of the players’ experiences, and other research-related activities including recruitment.

Search Engine Optimizer at Submit Express – June 2013 to February 2015
Accomplishments and responsibilities include maintaining and increasing the search engine visibility of 35+ businesses. The analysis of data from Webmaster tools and Google Analytics for SEO and User experience improvements. The successful removal of penalties and recovery of lost rankings. Translation of marketing content from English to Spanish.


MS HCI, 2008. Master of Science in Human-Computer Interaction from Georgia Institute of Technology – Atlanta, Georgia.

A sample of projects:

  • 2008 – What gamers really do: Multitasking while playing online computer games.
    Designed the study and recruited participants. A contextual inquiry by playing Maple Story Global and in-game interviews. Collated study data with information from other studies and presented findings.
  • 2007 – Research study of an Online Community/MMORPG: Maple Story. Evaluated certain aspects of the game based on online community principles, recruited participants and conducted phone interviews with actual players. Also created personas based on contextual inquiry and Bartle’s (MUD) players. Designed a low fidelity prototype (information architecture and navigation) and presented findings.
  • 2006 – iPark: Technology-assisted public transportation.
    Coordinated the project and lead brainstorming sessions. Created, distributed, and evaluated surveys at two different stages. Proctored in each of the usability tests, analyzed the data and presented findings.
  • 2006 – Navigational system for TSRB (Research Building).
    Encouraged active communication and fostered a creative environment. Evaluated current design: user analysis, task analysis, function-allocation, mental workload (NASA-TLX) and interface analysis. Tested the accuracy of instructions and speed of tasks completion of current and recommended designs.

Certificate in Gender Studies, 2005 – University of Puerto Rico, Rio Piedras.

BA Psychology, 2004 – Magna Cum Laude – University of Puerto Rico, Rio Piedras.

UX Skills

Research ●●●●●●●●○○
focus groups, interviews, surveys, grounded theory methodology.[SPSS, Endnote, SurveyMonkey, Excel, Basic SQL]
Usability ●●●●●●●○○○
cognitive walkthroughs,  personas, heuristics, a/b testing, contextual inquiry. [Camtasia Studio, Wirecast, iMovie]
Information architecture ●●●●●●○○○○
sitemaps, wireframes, storyboards. [ Cacoo, PowerPoint]
Interaction design ●●●●●●●○○○
low fidelity prototyping, wizard-of-oz, basic HTML, CSS, and javascript. [Wordpress, Balsamiq Mockups, Photoshop, Dreamweaver]
Languages: English, Spanish
Technical abilities with PC’s and Basic Networking
Hobbies: Always learning something new.