Gretchen Ortiz

UX & SEO Roles

Facebook
Facebook, UX Researcher in Ads Measurement
June 2017 – March 2019
Responsibilities include:

  • Research Planning
  • Recruitment of participants
  • Conducting qualitative research
  • Writing queries and doing the analysis of survey data
  • Reporting insights as well as suggestions
  • Presenting at informal and formal meetings
  • Product: Ads Manager and Ads Reporting

Anki
Anki, User Researcher Consultant / Freelancer
March 2016 – May 2016 (Freelancing)

Responsibilities included:

  • Assisting in the execution of user-tests for Cozmo
  • Setup and breakdown (iPad -Wirecast)
  • Reporting at informal and formal meetings with designers
  • Intake/outtake of participants
  • Recording and video editing
  • Creation of deliverables (severity of issues and suggestions).
  • Product: Cozmo

Activision 

Activision, Jr. User Research Assistant
March 2015 – July 2015 (Contract)

Responsibilities included:

  • Assisting and running user tests under the direction of a supervisor
  • Setup, breakdown, and game immersion (PS4, Xbox One, 3DS, and Wii – Wirecast)
  • Usability (1:1), Difficulty tweaking, Progression, and Character studies.
  • Intake/outtake of participants
  • Recording/reporting of the players’ experiences
  • Recruitment
  • Games: Guitar Hero Live, Skylanders Superchargers, and CoD Black Ops 3.

Submit Express 

Submit Express, SEO Analyst

June 2013 – February 2015

Responsibilities included:

  • On-page and off-page SEO to maintain or achieve high rankings
  • Connecting websites through social media (Facebook, Twitter, Google+, LinkedIn, Authorship, etc.)
  • Maintaining Google Webmaster Tools Accounts and giving feedback on possible SEO and User Experience improvements.
  • Researching emerging technologies and their potential application for SEO
  • Performing monthly reviews on websites by analyzing web measurements, SEO standards, and heuristics.
  • Optimizing and submitting press releases
  • Successfully removing manual action notifications for penalized websites.
  • Translation English to Spanish to target Spanish-speaking audience.
  • Some of the websites: BeddingStyle.com, MovinCool.com, and Remax.ky.