Gretchen Ortiz

Skills

Research (8/10)

  • Focus Groups
  • Design/Distribution/Analysis of Questionnaires
  • Interviews (online, phone, and face-to-face)
  • Grounded Theory Methodology – trends finding in data
  • Software: Analytics, SPSS, Qualtrics

 

Usability (7/10)

  • Heuristic evaluation, Card-Sorting, User testing
  • Testing: A/B testing, cognitive walkthroughs, participant observation
  • Software: Camtasia Studio, Wirecast, iMovie

 

Information Architecture (6/10)

  • Sitemaps
  • Wireframes
  • Software:  Office, Wirify

 

Interaction  Design (7/10)

  • Rapid Prototyping and tweaking of websites
  • Experienced with Wizard-of-Oz technique
  • Basic HTML5, CSS3 and JavaScript
  • Software: Adobe Photoshop, WordPress, PowerPoint